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The latest to board the GENYOUth schoolbus, complete with name and logo-swoosh for its program, is Nike with the “Nike Game Growers”. The program seeks to increase school sports participation — especially among middle-school-aged girls — by having a competition among student teams presenting their ideas for how to grow sports participation at their schools. The Womens National Basketball Association and National Basketball Association are also involved in the Nike Game Growers platform.
- Throughout its program layers, youth are educated and ‘herded’ toward the plant-based, low-fat, global-sustainability platforms that form the foundation for the very food-system transformation that the EAT Lancet Commission advocated in its report.
- The ultimate vehicle for those practices after they are tested on pilot farms will be the dairy checkoff-funded and NMPF-administrated FARM program initiated through the Innovation Center for U.S.
- It has been 12 years since the formation of these checkoff-funded organizations and programs under the umbrella of DMI .
- At a recent dairy risk management seminar in Harrisburg, Pa., a panel of DMI staff mentioned the new “Center for Dairy Excellence”, which they said is unrelated to Pennsylvania’s Center for Dairy Excellence, it just happens to use the same name.
- According to a checkoff-funded survey of 13 to 18 year olds via GENYOUth and Edelman Insights, 56% of teenagers said they have heard of the idea of “sustainable foods” or never really thought about the idea of “sustainable foods” and in saying so, also checked the box that they want to know more.
- In one video appearance, she stated, offhand, that she’ll have to go get her milk, but never did.
The Institute is primarily funded by DMI with reported revenue of $1 million in 2016 and $785,935 in 2017. However, from 2013 through 2017, the Institute received a total of $24.3 million from DMI, including it’s first-year startup grant of $19.16 mil. Dairy efforts is to increase exports, it is interesting to note that these gains have had a reverse effect on dairy farm milk price revenue, according to a recent study by dairy economist and supply chain expert Chuck Nicholson .
Are we going to keep zigging? Or is it time to zag?
At that “sustainability” hearing of the Senate Ag Committee in June, Vilsack earnestly stated that the Net Zero project – and government assistance for pilot farms to find the practices to achieve it — was essential for the U.S. dairy industry to have an edge in international markets. The ultimate vehicle for those practices after they are tested on pilot farms will be the dairy checkoff-funded and NMPF-administrated FARM program initiated through the Innovation Center for U.S. GENYOUth and friends, including USDA, want today’s teens to place more decision-making emphasis on the impact of food on the environment. In the Insights article, GENYOUth points out to its partnering companies and schools that kids don’t careenoughabout the environmental impact of the food they choose to eat. In fact, this is something Edelman identified in that pivotal year of change for DMI.
Through our efforts, we have increased millions of school breakfast meals each year consumed by kids, all of which include servings of milk and possibly yogurt and cheese. Dairy collects, by far, the largest pot of money among all checkoffs – approximately $350 million annually. Much of this money over the past 10 years has been spent through various partnerships in pre-competitive environments to potentially drive category demand, particularly for cheese. We’ll look at some of the other unanswered questions next week and see if we can press for more information about the Edelman PR firm regarding the EAT FReSH initiative. There, farmers who ask are told on the one hand that Edelman is “not involved” in the EAT Lancet Commission or EAT FReSH initiative, and on the other hand that it’s “good to have representation on the inside”.
Creation of GENYOUth in 2010 brought Dairy Checkoff and USDA into closer alignment
This work also began over a decade ago when the Innovation Center for U.S. Dairy was formed and GENYOUth was founded and the FARM program was under initial development. TheGENYOUth Insightsarticle focuses on two examples of climate activism – holding them up as examples of how young people can and should be energized. GENYOUth used funding from DMI and Midwest Dairy, under the guidance of Edelman Intelligence, to do a survey of teenagers about their food choices. The next wave for FARM will be environmental requirements to fulfill a new “sustainability” platform from U.S. Yes, the cross-purposes and proprietary partnerships make the whole scene confusing. EAST EARL, Pa. – Some are calling it the worst commercial of this year’s Super Bowl, others say it was so bad, it could be the most memorable.
In fact, they create problems to fit the solution they want to market. What is concerning for dairy producers — who are mandatorily funding DMI — is that this has folded dairy promotion into a broader setting of corporations working in pre-competitive environments to pass back through the supply chain requirements about how things are done on the farm. Since 2010, the organization has brought donors to the table including some of the multinational dairy and foodservice corporations DMI is working with in other tax-exempt product innovation and ‘sustainability’ ventures. In fact, dairy farmers are the only ones involved in GENYOUth that are producing a truly healthful product but are not free to truly provide or promote it to the kids. But, when it comes to Vilsack’s hands in the political pie – not to mention dairy farmers’ pockets – there are no rules and it’s all good. In fact, it’s encouraged because it’s part of the plan, the future of dairy, of food.
‘Good for me, good for the planet?’ GENYOUth drives ‘future of food’ to make future ‘Greta Thunbergs’ of our kids
Edelman also ‘loaned’ personnel to work with the EAT foundation from Sweden that launched the now infamous EAT Lancet report, and EAT FReSH Forums last year preaching “planetary boundary diets” that represent huge reductions in consumption of meat, milk and dairy products. A decade of this ‘formula’ – and the millions spent by dairy farmers annually — have resulted in ‘partners’ profiting while dairy farmer freedom and competitive position diminishes. Meanwhile, new generations of children and adults do not know what real milk and dairy products taste like, and they know absolutely zero about the nutrition in them.
- Richard Edelman, CEO and president of the company, sits on the board ofGENYOUth.
- From this reporter’s perspective, those are logical choice factors for maturing young people.
- Delays, diversions and disregard for specific questions keep the investigation rolling.
- Yes, the cross-purposes and proprietary partnerships make the whole scene confusing.
- But it was the next part of the GENYOUth spring newsletter that was really shocking.
BROWNSTOWN, Pa. — Two checkoff-funded vehicles are refining the “U.S. They are GENYOUth and the FARM program under the Innovation Center for U.S. Dairy (“U.S. Dairy” for short), with a board representing food supply chain stakeholders and NGO’s like World Wildlife Fund. The EAT Lancet Report calls for drastic reductions in dairy and meat consumption, globally. It mentions a carbon tax on foods derived from cattle. It positions a more vegan diet as the only way to feed 10 billion people seeking to transform the food supply to exist “within planetary boundaries” by 2030 – all based on science that is far from being settled on a dietary or planetary level — while completely overlooking science showing cows to be the solution, not the problem.
Animal Ag is in globalists’ crosshairs
DMI administrates the use of the national portion of these funds and even sets the direction for regional funds — under the ever-more-micro-managing-oversight of USDA via two key MOU’s (GENYOUth and Innovation and Sustainability Center for U.S. Dairy). In reviewing IRS 990’s, many of these boards are comprised of the executive staff of prominent multinational dairy supply chain companies as well as executive staff and board chairs for prominent dairy cooperatives based in the U.S. and from other countries. While it’s true that the NFL ran an ad this football season talking about partnering with America’s dairy farmers to raise money to feed hungry kids. Those commercials were only seen by this reporter during pre-game interviews, not during actual games and nothing of the sort ran on Super Bowl night. The closest thing to it was the NFL’s celebration of essential workers at the start of the game, where glimpses of farmers, truckers, and store staff stocking shelves were included among the photos and videos of medical personel. This same sort of pre-competitive environment has been used by DMI in the formation of the Innovation Center for U.S. These two paragraphs, alone, signal what has occurred since January 2019 in the form of internal media launches, even though the first EAT Forum in the U.S., held at the United Nations last week, had a small media presence on site to “cover” it.
Dairy” plan that aligns with that activism, and implement it through the FARM program – further refining who can and can’t be part of “U.S. For the 2020 Guidelines, the Committee has ignored good research on saturated https://turbo-tax.org/ fat that was screened out of the process by USDA, and they released a draft report this week that further reduces the recommended level of saturated fat in the diets of children over age 2 and adults.
Tag Archives: GENYOUth
Dairy producers who attended the Pennsylvania Dairy Summit recently in Lancaster may have heard Dr. Frank Mitloehner, a climate and air quality expert from the University of California, Davis, talk about climate change and how cows are the solution, not the problem. We will leave it to readers to determine whether the letter of response answers these questions. And, like today with the EAT Lancet Forum unfolding before our eyes, the food industry jumped in step – overnight — filling shelves with lowfat offerings and effectively replacing fat with sugar and carbs. With the government declaring checkoff advertising to be “government speech” as a defense to challenges, producers cannot claim they are forced to support private or commercial speech with which they disagree. Instead, they are said to be supporting “government speech,” which is protected from such challenges, according to a scholarly articles published by Parke Wilde, a Cornell-educated professor of nutrition science and policy at the Friedman School at Tufts University. A slippery slope, but the shoe fit as Congress authorized these programs in 1983, and USDA oversees them, appoints the boards that manage them and enforces the assessments paid by producers to fund them.
Dr. Mitloehner talked about how he found the flaws that led to retractions in the 2012 United Nations FAO report on Livestock’s Long Shadow. His discovery led to a substantial change in the report’s original assessment that animal agriculture accounted for 18% of green house gas emissions, when the real number “corrected by the authors” is 3.9%. As a dairy farmer, like all of you, I’m experiencing the same economic difficulties and challenges. I invest in the checkoff just like every dairy farmer in the U.S. does. And just like everyone else I expect a solid return on my investment. Like you, I too want to ensure that my checkoff investment is used effectively to increase sales and trust.
DMI umbrella covers seen and unseen
At the time, the “sustainability” requirement was directed toward reducing beef consumption. The dairy industry was silent, while other animal protein sectors became vocal. One thing to remember is that whatever happens to beef will eventually happen to dairy because cattle are most definitely in the “planetary” crosshairs of anti-animal activists. Of course, they want to be part of efforts to feed hungry children and to help America’s youth be well and have access to good nutrition.
Dairy Checkoff has partnered with fast food chains that help sell more cheese, and yet one pre-emptive cheese company is a primary beneficiary, and rapid milk production expansion in certain states follows with that. Plenty of marketing agencies work for competing accounts in the world of advertising and public relations. This was confirmed in Richard Edelman’s blog post at the company website in Turbotax Super Bowl Commercial Tv Ad 2021 & #taxfacts May 2018 where he did a series of questions and answers about the work Luten was doing with the EAT FReSH Initiative during her second 6-month “secondment” with EAT FReSH. Other employee compensation totaled $517,165, including vice president Mark Block, at $221,000. Pension plans and other employee benefits totaled $110,026 and other professional fees paid to contractors totaled $2.36 million.

